Grant Trew has been working in the field of EFL for over 30 years as a teacher trainer, materials developer and editor in the UK, the Middle East, South East Asia and Japan. In nearly a decade as a field editor and teacher trainer for a major international publisher, he had an opportunity to travel extensively around Vietnam, which helped him gain experience in its educational needs and conditions. He is the author/co-author of a number of international textbooks on subjects such as test preparation, listening skills, business English, and Elementary/middle school English. Since 2014 he has been the publishing director for DTP Education.


Glocalisation And Vietnam – Maximising the Benefits
This presentation will start by examining what elements from international ELT can benefit local teachers and learners, and then look at some of the specific reasons why they may require some adaptation to best match the Vietnamese context. The question of what educators in Vietnam can do, to make best use of international resources and ideas, is a challenging one. The reality is that glocalisation is generally seen as being driven by international providers. Current studies on the topic focus mainly on the ways that large global concerns adapt their content to boost sales in local markets. There is very little coverage of the actions these markets can take to play a more active role in this relationship. So is glocalisation a one-way street? Can we assume that international companies who come to market their wares in Vietnam fully understand local needs, and are prepared to invest time and money to accommodate them? The presenter would like to suggest an alternative model. Rather than passively accepting what is given to us, we should be more proactive in the ways we approach and use international content. As part of this, the presentation will look at different ways that Vietnamese teachers, students and learning institutions can maximise the benefits from the flow of international information and content in the future.